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How To Price Your Virtual Assistant Services

How To Price Your Virtual Assistant Services. Figure out how to set your virtual assistant service rates, what factors make a difference and where to start.
I’m excited about today’s post because I get to address one of the most frequently asked questions I get from those looking to start a virtual assistant business; How to price virtual assistant services. Hopefully I’ll be able to provide a little guidance today on this topic since I worked in the industry even before I knew what a virtual assistant was (true story). I had the opportunity to work with bloggers, non-profits and other business professionals and I’m very grateful that it enabled me to be home with my kids.

Now on to the good stuff! So you’ve set up your virtual assistant business and you’re now ready to find your first client. Or perhaps you already have a potential client waiting for you to get started. But how much should you charge? Here are three tips to help you sort it out:

How To Price Your Virtual Assistant Services

1. Figure out your minimum hourly rate.

How much do you need to make a living? Notice I said make a living and not just earn an income. You could charge $5.00 per hour and earn some income, but will that help you pay your bills? Probably not. So figure out how much you want to make and start there. If you need to make $20 per hour for x amount of hours to make a living, that should be your starting point. However, I want you to take it a step further. Why? Because you’ll want to take into account your overhead and taxes. So instead of $20 per hour, you might need to charge $25-$30 per hour to cover your business expenses and still pull in that $20.

2. Hourly rate or packages?

There’s still a lot of debate amongst virtual assistants about this topic. What’s a package? Basically you set a flat fee for XYZ services. It could work to your advantage depending on the service you offer. I personally did not offer packages and stuck with hourly rates. Why? Because I found that it simply did not work to my advantage. If the client added an extra task or simply made changes that would require more time, I still had to honor my package rate for the work. With an hourly rate I could track my time and invoice for the amount of time I actually worked. This will be your own personal choice. If you want to offer packages just make sure you are very specific about what that includes. Don’t offer social media management for $150 per month without spelling out exactly what you’ll be offering. If that includes 1 Facebook post, 5 tweets and 5 Pinterest pins per day, hash it out with your client first.

3. Demographics and skills matter.

So you figured out your minimum hourly rate and whether or not you want to charge by the hour. Now comes the next step in the rate game. Where will your clients be based? Where do you live? Are you focusing on local clients or strictly virtual? You may be wondering why this matters, well let me explain. If my client was local I knew that my hourly rate was on the higher end of the local market. Does this mean that I lowered my rates? Not necessarily. Before you even consider lowering your rate look at your skills and experience. Do you have specialized skills that set you apart? When I was translating documents, I knew I could easily charge $40 per hour because there were only a handful of professional translators in my area and some charged even more than I did. If it was non-profit that I simply wanted to help out, I would negotiate accordingly.

It’s not always about money…

You may also find that a client could offer other perks such as free training or opportunity to get exposure in an industry you want to be a part of which can all contribute to whether or not you adjust your rate. It won’t always be about earning money even though that is the ultimate goal.

Whatever you decide to charge, I simply urge you to not sell yourself short just to land a client. You’ll regret it the moment you find yourself earning less than you hoped for. I much rather charge $30 per hour and work 10 hours per week than charge $10 per hour working three times the number of hours. When you set the bar low for yourself, you’ll find yourself busier and with less time available to take on the clients that are willing to pay you more.

One resource that I will always recommended and it was my go to resource as a virtual assistant, is The Bootstrap VA book. This guide is worth every penny and has been endorsed by many in the VA industry. It’s filled with a lot of valuable information including interviews with professionals in the VA industry. Click here to visit The Bootstrap VA. 

The Bootstrap VA

Are you currently a virtual assistant or thinking of becoming one? What are your thoughts on this tricky topic? I would love to hear from you!

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Tuesday 6th of February 2018

Many People want to hire help, but they don’t have an idea how much a virtual assistant should cost them. Let me put some light on the pricing part of the VA.Prices for virtual assistants vary, and usually, virtual assistants cost is very nominal. Many charges by the hour. Some charge per task or project. And some will accept a flat rate for a certain amount of time. Taking a Package is usually the best route in most cases, especially for a daily, personal and business Task.

General VAs offer a wide range of services including (but not limited to) calendar management, email handling, social media, data entry, research and more. Ranges fall under $9 to $12 per hour Depends on the plan .


Friday 8th of September 2017

What all can you do as a VA? This is new to me. I have been an office manager for years so feel I have plenty to offer.

Stephanie Chrystal

Saturday 17th of December 2016

Thanks for the awesome advice and tips :) I especially enjoyed your point about how using packages for pricing can cause issues if the client makes changes mid-way.


Wednesday 26th of October 2016

Hi Jesenia (nice name :) ),

i am from germany and i am currently thinking about becoming a va. I really want to. I'm a single mom and what currently hinders me is that i am afraid of losing my security for me and my daughter. I have acutally a part time job, to get some good money and also have time for my daughter. But my deep desire is to be (more) free, to have more options in life for both uf us. To earn more money, my own. I want to create my own life. And i have very good skills. Also In Germany there are not so many virtual assistants for now. So I think I have good chances at the market. But anyway there are my fears. So, do you maybe have some tips how to overcome them? How can i take the step to begin? To do it, to trust me?

I would be very grateful for a few tips from you. I like your postings. I like the way you write. :)

Kind regards from germany Jessy

Becky S

Friday 20th of May 2016

Love your blog!! I'm needing to get back into a job and my disability makes it hard for me to work 40+ hours anymore. I would love doing VA. Wanting to get started, and your blog has been very helpful. ;)